AdSense For Search Now Powered By Custom Search

If you have Adsense for Search options on your web site then you will be interested to know that Google have updated the search facility and it is now powered by Custom Search. As the name implies, you can customize many of the search features for your web site (or blog).

These features include:(courtesy of Adsense blog)

  • Site Search: you can choose to provide just site search so users can find all the information they’re looking for on your site.
  • Improved indexing of your pages:AdSense for search will now index even more pages of your site, as long as we’re able to crawl them, so that your users will see more results from your site in your AdSense for search results.
  • Vertical search:You can also allow your users to search across multiple sites - this could be a network of sites that you own or other related sites that you think your users might find useful.
  • Tuning search results and ads with keywords: Search terms can have different meanings in different contexts, so you can now configure your search engine with relevant keywords.
  • Selecting ad location: Do you want ads to appear at the top and bottom of your search results? Or along the right sidebar as well, just like on Google.com? Now you can make the call on where ads are placed.
  • Quick and easy updates: Just as you use our ad management feature to quickly change the settings for your ad and referral units, you’ll be able to do the same for your search engine within your AdSense account.

This should provide a much better system and possibly a better return for publishers using Adsense for Search. Customization is certainly an improvement on the previous search options.

Posted on May 13th, 2008 in Blogging, Earnings, Search Engine, Webmaster | No Comments »

Why Updating Your Blogging Software Is Necessary

Do you know what version of WordPress or Joomla you are using? It doesn’t matter what CSM, blogging software, or other website software that you use, every now and then it will be updated and you’ll need to get the latest version. I highly recommend that you always use the latest version for one simple reason: Security.

Hackers and crackers are smart guys. They learn too. Every time a software is updated, the makers of that software package fix the security issues from the last version. But security only goes so far. The bad guys are out there learning the latest tricks too.

Especially if you are using open source software such as

  • WordPress
  • Joomla
  • Drupal
  • Pligg
  • Or one of many other software packages available online

Because open source means that anyone can view the source code and modify it. That’s essentially an open door hackers and other bad guys to fiddle with the code to learn how it works. Then, when they figure it out, they create their own brands of software, robots, and malicious tools to break the code and hack into websites that use that software. That’s why you always see new software updates that say they’ve fixed security issues - because there are always security issues.

That doesn’t mean that your website is perpetually unsecure. It just means that you always have to stay one step ahead of the bad guys. And the surest way to do that is to update your software.

Posted on May 13th, 2008 in Blogging, Internet World, SEO Tips, Webmaster | No Comments »

Top 20 Search Queries: Why Google Webmaster Central Is Your Best Tool

One feature I like about Google Webmaster Central is the Top 20 Queries tool. You can check to see what the top 20 queries for each of your websites are AND which ones are the most clicked on. This information is helpful to you as a webmaster for a couple of reasons. First, you need to know how people are finding your website. The top 20 queries allows you to see at a glance what queries people are seeking information on and which ones your site appears for. It even tells you the lineup in the SERPs for the pages you rank for. Secondly, if you see pages that you rank for but you are not appearing in the second column for (which queries people are clicking on) then you need to re-optimize those pages or tweak them so that you “get the click.”

Another detail that you can glean from this information is keywords you want to rank for but don’t. If pages that you want to rank for do not appear in the first list then you need to figure out a way to get them there. It may mean you need to optimize those pages better or it could mean you need more link building. Whatever the case, it’s time to analyze and see how you can keep improving. Search queries tell you a lot of information about where you fall in line against your competitors for your Search Engine Optimization efforts. Pay attention to them.

Posted on May 13th, 2008 in Internet World, Search Engine, Webmaster | No Comments »

How To Prevent Hackers From Messing Up Your Day

The Google Webmaster Blog had a great post today on what to do if your site gets hacked. The first thing you should not do is panic.

There’s no sure fire way to prevent your website from getting hacked, but there are some things that you can do to cut down on the risk of hackers screwing it up for you.

No. 1, use complicated passwords. Don’t use simple one word passwords that contain no capital letters or numbers. Simple passwords are easy to guess and many bots can figure them out in a crunch. Use complicated passwords and write them down in a place where no one else will find them. Keep them secure.

Use the latest edition of your software or CMS system. If your site is built on WordPress, make sure that you are using the latest edition of WordPress. They update often. The same goes for Joomla, Drupal, or any other CMS system. Get the latest update.

If using custom scripts, make sure your input fields are sanitized. That simply means that user input should never be trusted 100%. In order to prevent hacking via way of SQL injection and other technical methods of hacking that require user input, you should employ cookies, session tracking IDs, and hidden fields. These will cut down on your chances of hackers wreaking havoc on your website.

Remember that there is no fail safe way to prevent hacking, but these methods can cut down on any chances of your website being hacked.

Posted on May 13th, 2008 in Internet World, Webmaster | No Comments »

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